Monday, January 9, 2017

LOGO DESIGN; CRITERION B

Criterion B 

Criterion B: Developing Ideas

In this stage you will;
        i.  develop a list of success criteria for the solution (Design Specification)
      ii.   present feasible design ideas, which can be correctly interpreted by others
    iii.   present the chosen design

    iv.   Create a planning drawing/diagram which outlines the main details for making the chosen solution.


i. Developing a list of success criteria for the solution
What are the main features (specs) you want to see in your final product (Logo).
List 6 of them.
Examples:

Logo should have an introduction showing the problem situation.
Logo should have four company colors.
Logo should have a text showing.......





     ii.  present feasible design ideas, which can be correctly interpreted by others 
You will be required to design how you expect your logo to look like. This will include the introduction explaining the problem. Look at the examples below.
Areas to consider:

  • Draw/ sketch 4 designs.
  • Annotate/Text/ explain every content placed on the storyboard.
  • Leave a margin around the designs for easy scan or photocopy.
  • Use black ink / dark pencil that are clear and readable.
  • Show the direction of flow of ideas. use numbers, letters and arrows.
  • Capture all the design specs.


1.

2.

3.

   iii.. present the chosen design.

From the two designs (storyboards/templates) above; ( Write in paragraph form)
·         Which design will you chose for your final animation product?
·         Why did you choose that particular design? Justify
·         What improvements can you make to your chosen design? 


iv. Create a planning drawing/diagram which outlines the main details for making the chosen solution.
In this step you will show the steps you will take to complete your task. Use the design specification you mentioned in the first objectives.

Example: Production Plan.
Step
Description of the tasks

Resources required

1

Create the symbol of the logo


Logo Maker


2

 Draw the triangle shape around the symbol





Logo Maker

3

Add a circular ring around the triangle

Logo Maker

4

Add a background of blue color between the circle and triangle shapes.

Logo Maker

5





6





7








Assessment Criteria
Achievement level
Level descriptor
0
The student does not reach a standard described by any of the descriptors below.
1–2
The student:
i. states one basic success criterion for a solution
ii. presents one design idea, which can be interpreted by others
iii. creates an incomplete planning drawing/diagram.

3–4
The student:
i. states a few success criteria for the solution
ii. presents more than one design idea, using an appropriate medium(s) or labels key features, which can be interpreted by others
iii. states the key features of the chosen design
iv. creates a planning drawing/diagram or lists requirements for the creation of the chosen solution.
5–6
The student:
i. develops a few success criteria for the solution
ii. presents a few feasible design ideas, using an appropriate medium(s) and labels key features, which can be interpreted by others
iii. presents the chosen design stating the key features
iv. creates a planning drawing/diagram and lists the main details for the creation of the chosen solution.
7–8
The student:
i. develops a list of success criteria for the solution
ii. presents feasible design ideas, using an appropriate medium(s) and outlines the key features, which can be correctly interpreted by others
iii. presents the chosen design describing the key features
iv. creates a planning drawing/diagram, which outlines the main details for making the chosen solution.



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    Trademarks include company names, logos, slogans and designs used to identify and distinguish a company's goods in its business trade. The physical mark can be a word, sign, symbol or design that identifies the trademark owner. ... One type of trademark includes the company logo.

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  13. 1. A logo is a symbol used by a company, people identify the company by the logo. It basically tells the public what your company is, it's name and how the public will remember your company. A logo also can change but usually it does not so that it can be remembered for long.
    2. Companies use logos so that people identify their company. It says the name of the company and creates a visual symbol that represents your company.
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  14. 1. A logo is a symbol or a small design that is chosen by a certain company.

    2. It is used to identify that company’s products.

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    • Macots: show the company’s character. Always full of color and mostly is a cartoon.
    • Combination mark: involves the company name and an image or design. Examples are burger king and Lacoste.
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    7. The logos are; Instagram,Twitter and Facebook.
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